Wednesday, 30 November 2011

Title Tag Optimization Tips

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The most important on page element is the title tag. As it tell the visitor who you are and what your business is.

Always keep your title tag of approximately 70 characters (with spaces) so that the search engine can index all those characters without leaving any.

Important things to note down

Add your Brand Name: If you feel that the customers is in search of your brand name then make sure that you haven’t left your brand name in your title tag. It helps a lot to your visitor and makes their search easier and it also helps the search engine show the exact search for your visitor.

Keywords: Be careful while placing keywords in your title tag. Always remember about keyword prominence as it helps a lot in your SERPs ranking. But do not over optimize you title tag with your keywords.

Include your 1-800 or any of you other toll-free numbers: Sometimes it is advised to include you contact number or your toll free number in your title tag for your customer. For example a customer has planned to order a pizza so that he/she searches for “Dominos Pizza” say for example. For sure this search term show the website “www.dominos.com”. The customer will find no difficulty in finding their contact numbers if they have it on their title tag, if not add your contact number on meta description tag which also has the same benefits.

Thursday, 10 November 2011

Top 8 SEO Tips for a Better Google Places Ranking

Top 8 SEO Tips for a Better Google Places Ranking

Is your Google Places page showing up at or near the top of local business listings in search results? If you answered no, then keep reading.

Here are my top eight tips to improve your Google Places page’s chances of being found by local searchers:

1. Get Verified
The first step to get your Google Places listing on Google SERPs is to get it verified. This can be done through Phone SMS, Phone Call or through mail. Google will send you a pin code which you simply have to enter into your Google Places account.

2. Add keywords to your business description, but not too many
Throughout the setup process of the Google Places page you can describe your business in up to 200 characters. While you should use your most important keywords in this section, don’t just stuff keywords in. Write a useful, compelling description that will appeal to readers and Google.

3. Use the right categories to describe your business
With the categories you have to play by Google’s rules a little bit – you need to choose at least one or two categories that actually exist. Start typing and see what Google suggests to you, then you will still get the chance to invent three categories based what you actually do.

4. Make the most of the ‘Additional Details’ area
Not only is this a great way to get some more details of your business onto the page, it is also a great place to insert some of those keywords that will rank well. Most people just don’t seem to bother filling this in – stay one step in front of the competition!

5. Get list in other online business directories
Listings of your business in directories such as Local.com, Yellowpages.com, your local city’s chamber of commerce, or a directory affiliated with your profession can help boost your Place page’s ranking.

6. Space out the time when customers’ reviews are posted
Google will smell a rat if your reviews appear all at once. This might cause Google to push your Place page down in search results. So make sure your customer’s post their reviews in a steady stream.

7. Don’t forget to add videos and images
While this isn’t going to be a huge help to boost your ranking, geo-tagged photos and videos in particular may give you a bump. You can add up to 10 photos and up to five videos for free and these may make your Places page more appealing to searchers.

8. Monitor your Places page statistics.
By logging into your Places page account every so often you will be provided with a variety of statistics to help you better optimize your page. This includes the top search queries that caused users to see your listing and how many clicks occurred to your website over the past week or month.

These are just a few Google Places page optimization tips you must follow in order to get good rankings, do you have any additional tips? If so, we would love you to share them with our readers below.

Source: http://blog.ineedhits.com

Wednesday, 2 November 2011

Facebook comments could increase SEO

Facebook comments could increase SEO

Search engine superpower, Google, has started indexing comments made publically on websites, such as Facebook, the Telegraph reports this morning.

Comments made on sites such as Facebook, Disqus and Intense Debate will now show up in Google search results. This means that user presence and consumer ratings will have a direct effect on a websites’ ranking.

This development is down to the web tools that Google uses to index sites are now able to read these comments, which were previously programmed as too complex to be encoded.

On top of this Facebook’s influence is felt beyond its specific url because of services such as Facebook add-ons. This is causing website owners who originally declined using comment add-ons that did not increase search rankings to rethink their decisions.

Source: utalkmarketing.com/